Post by account_disabled on Dec 24, 2023 1:02:19 GMT -8
With the setting options you can control exactly how much money you want to spend on your Facebook advertising so that you don't incur any unplanned costs. This means you have full cost control over your advertising budget . Facebook billing models Depending on the campaign goal, you have the option to choose between billing per click (CPC) or per thousand impressions (CPM ) in the Ads Manager. Billing per click (CPC) With the CPC billing model, costs are actually only incurred when the Facebook user clicks on the ad in the network.
This means you only incur costs once therePhone Number List has been an interaction with the ad. model is particularly suitable for advertising formats that are designed for interactions. A maximum CPC is set when advertisers place advertisements. The placements are distributed using a bidding process. On average, the click prices are cheaper the broader the target group. Billing per thousand impressions (CPM) With per-impression billing, you as an advertiser pay an amount for every 1,000 people who see your ad, regardless of whether users click on it or not.
n Ads Manager, you can see how many impressions you received for a given price. Relevant values in Ads Manager Cost per result: This value tells you how much cost per result was incurred to achieve the campaign goal. Depending on the campaign goal, the result can be a lead , click , interaction or video view , etc. For example, the cost per lead should not be more than €3-4 so that the campaign remains profitable. Frequency: The frequency indicates how often an individual Facebook user in the defined target group saw your ad on average. A frequency of 2.0 means that the user saw the ad twice.
This means you only incur costs once therePhone Number List has been an interaction with the ad. model is particularly suitable for advertising formats that are designed for interactions. A maximum CPC is set when advertisers place advertisements. The placements are distributed using a bidding process. On average, the click prices are cheaper the broader the target group. Billing per thousand impressions (CPM) With per-impression billing, you as an advertiser pay an amount for every 1,000 people who see your ad, regardless of whether users click on it or not.
n Ads Manager, you can see how many impressions you received for a given price. Relevant values in Ads Manager Cost per result: This value tells you how much cost per result was incurred to achieve the campaign goal. Depending on the campaign goal, the result can be a lead , click , interaction or video view , etc. For example, the cost per lead should not be more than €3-4 so that the campaign remains profitable. Frequency: The frequency indicates how often an individual Facebook user in the defined target group saw your ad on average. A frequency of 2.0 means that the user saw the ad twice.